Dear C&R family,  

We are thrilled to announce that C&R Tire is now part of the Sullivan Tire family. Like C&R, Sullivan Tire is a local family-owned business. They were founded in Rockland, MA in 1955.  With the addition of the two C&R locations, Sullivan Tire will have 77 locations throughout New England to serve you wherever you are. I’m happy to say that I will be joining the Sullivan Tire team as well as many of the other C&R staff.  

Thank you for your patronage over the years.

My best always,

Jim Chew

Hi, I’m Paul Sullivan. We are excited and honored to be serving the Sturbridge and Worcester communities. C&R Tire has provided wonderful customer service for the past 75 years, and we certainly plan to keep that tradition!  You will continue to see many of the familiar faces at both locations, including prior owner Jim Chew.  

Please visit the Sullivan Tire website using the link below to learn more about us or to make an online appointment.

You can also call 877-592-TIRE for assistance.

We strive to treat every customer like family, and we welcome all of you to our family!


Paul J Sullivan 
Vice President, Marketing

Sullivan Tire Company

Wheel Alignment

A wheel alignment consists of adjusting the wheels of your vehicle so that all wheels are parallel to each other and perpendicular to the ground...

Description of Wheel Alignment

A wheel alignment consists of adjusting the wheels of your vehicle so that all wheels are parallel to each other and perpendicular to the ground. Three basic angles contribute to proper wheel alignment: camber, caster, and toe. Camber is the measure of the degree of perpendicular offset from the road surface. Caster is the angle of your wheel’s pivot, which is attached to the suspension, and when this angle is out of alignment, straight-line tracking is affected. Toe refers to the angle of directional difference between the tire and the centerline of the vehicle. The front and rear wheels on your vehicle should always be perpendicular to the ground and parallel to the tire beside it. Routine wheel alignments have the potential to save you money in the long run while promoting optimal vehicle performance.

Benefits of Wheel Alignment

A wheel alignment will keep your vehicle running safely and efficiently by promoting reduced tire wear, better gas mileage, and safer driving conditions. Wheels out of alignment will contribute to uneven tire wear. Uneven tread wear can be felt in a vehicle pulling to the right or left while in motion. Left untreated, wheel alignment issues have the potential to turn into steering and suspension issues, since driving with wheels out of alignment not only puts stress on your tires but also on suspension components. If your vehicle begins pulling to the right or left while driving, or if you feel a vibration in the steering wheel at higher speeds, contact us today for a wheel alignment service.

C & R Tire Company proudly serves the Wheel Alignment needs of customers in Worcester, Ma, Sturbridge, MA, Spencer, MA, and surrounding areas.

Areas Served : Worcester, Ma | Sturbridge, MA | Spencer, MA | and surrounding areas