Dear C&R family,  

We are thrilled to announce that C&R Tire is now part of the Sullivan Tire family. Like C&R, Sullivan Tire is a local family-owned business. They were founded in Rockland, MA in 1955.  With the addition of the two C&R locations, Sullivan Tire will have 77 locations throughout New England to serve you wherever you are. I’m happy to say that I will be joining the Sullivan Tire team as well as many of the other C&R staff.  

Thank you for your patronage over the years.

My best always,

Jim Chew

Hi, I’m Paul Sullivan. We are excited and honored to be serving the Sturbridge and Worcester communities. C&R Tire has provided wonderful customer service for the past 75 years, and we certainly plan to keep that tradition!  You will continue to see many of the familiar faces at both locations, including prior owner Jim Chew.  

Please visit the Sullivan Tire website using the link below to learn more about us or to make an online appointment.

You can also call 877-592-TIRE for assistance.

We strive to treat every customer like family, and we welcome all of you to our family!


Paul J Sullivan 
Vice President, Marketing

Sullivan Tire Company

Preventive Maintenance

Preventive maintenance is the care and protection of your vehicle against potential major auto repairs...

Description of Preventive Maintenance

Preventive maintenance is the care and protection of your vehicle against potential major auto repairs. Negligence is the most common and costly way to see money wasted on repairs that could have easily been prevented through regular service intervals. Depending on your vehicle’s manufacturer, avoiding preventive maintenance on certain parts and components has the potential to void warranty coverage. Car maintenance intervals have been designed to improve the reliability, durability, and resale value of your vehicle. Based upon your driving conditions, these service intervals may arrive sooner than you expect. For example, short commutes can actually hurt a vehicle because most engines thrive during long drives. Driving short commutes, experiencing stop-and-go traffic, and carrying heavy cargo are all aspects of severe driving. However, severe driving can also be reinforced by your environment. Hot or cold weather, mountainous or rough roads, and dusty or salty environments can all affect your vehicle. Because of these innumerable factors, adhering to a rigid service schedule can keep your vehicle operating at maximum efficiency for years to come.

Benefits of Preventive Maintenance

Vehicle components and parts naturally wear out over time, and road hazards can negatively impact critical components. By adhering to the preventive maintenance schedule in your vehicle owner’s manual, you will help ensure that your vehicle always runs at optimal conditions. Depending upon the vehicle’s service interval mileage, maintenance may include an inspection of your steering and suspension components, fluid filters, belts and hoses, brakes and axles, and other parts to help ensure that your vehicle functions efficiently. Routine maintenance may include checking the level of vital vehicle fluids. Other maintenance items you may see in your owners manual include checking exterior and interior lights, examining windshield wiper blades, checking the battery, inspecting hinges and locks, reviewing the level of ball joint wear, checking exhaust system components, and checking tire wear and inflation levels. We perform a variety of preventive maintenance services. Contact us to learn what we can do for your vehicle. It is important to schedule preventive maintenance to help you vehicle continue to work as intended. Remember that environmental conditions may affect your ideal preventive maintenance schedule. Depending upon your environment, you may need to seek more frequent inspections and replacements. Contact us to learn more about recommended car maintenance service intervals for your vehicle.

C & R Tire Company proudly serves the Preventive Maintenance needs of customers in Worcester, Ma, Sturbridge, MA, Spencer, MA, and surrounding areas.

Areas Served : Worcester, Ma | Sturbridge, MA | Spencer, MA | and surrounding areas