Dear C&R family,  

We are thrilled to announce that C&R Tire is now part of the Sullivan Tire family. Like C&R, Sullivan Tire is a local family-owned business. They were founded in Rockland, MA in 1955.  With the addition of the two C&R locations, Sullivan Tire will have 77 locations throughout New England to serve you wherever you are. I’m happy to say that I will be joining the Sullivan Tire team as well as many of the other C&R staff.  

Thank you for your patronage over the years.

My best always,

Jim Chew

Hi, I’m Paul Sullivan. We are excited and honored to be serving the Sturbridge and Worcester communities. C&R Tire has provided wonderful customer service for the past 75 years, and we certainly plan to keep that tradition!  You will continue to see many of the familiar faces at both locations, including prior owner Jim Chew.  

Please visit the Sullivan Tire website using the link below to learn more about us or to make an online appointment.

You can also call 877-592-TIRE for assistance.

We strive to treat every customer like family, and we welcome all of you to our family!


Paul J Sullivan 
Vice President, Marketing

Sullivan Tire Company

Brake Repair

A fully functioning brake system is crucial to your safety, the safety of your passengers, and the safety of other drivers on the road...

Description of Brake Repair

A fully functioning brake system is crucial to your safety, the safety of your passengers, and the safety of other drivers on the road. Your vehicle’s brake system involves highly engineered parts and precise movements that stop your vehicle by converting kinetic energy into thermal energy. When you press down on the brake pedal, the master cylinder pressurizes a system of hydraulic brake lines leading to each of the vehicle’s wheels, where brake pads or shoes press against a disc or drum and create the necessary friction needed to slow the vehicle to a complete stop. Over time, this friction and heat has the potential to wear down the brake shoes, brake pads, calipers, brake rotors, and other braking components. While the components comprising each brake system may vary, the warning signs for impending brake repairs are the same.

Benefits of Brake Repair

Bad brakes display warning signs for impending brake maintenance. For example, if your brakes squeal or grind when in use, then your brake pads may be worn and require replacements. If your vehicle pulls to one side when braking, then this may point to worn brakes, a malfunctioning caliper, or low brake fluid in the brake lines. If your brake pedal presses down too easily—also known as “spongy” brakes—then this may be an indication of too much air in the hydraulic brake lines. Sometimes, your vehicle’s electronic diagnostic system will alert you to a potential brake issue by a service indicator light on the dashboard. While these are only some of the most common signs of potential problems with your vehicle’s brake system, noticing these signs of faulty brakes and seeking out a brake service can save you money down the line. Our staff is trained in maintaining and servicing front and rear brake systems and all accompanying brake system components like brake pads, brake shoes, parking brakes, rotors, drums, and hydraulic systems. If you experience any of the above signs or symptoms of bad brakes, like unusual squealing or grinding noises, then contact us online or call us today to have your brakes inspected immediately.

C & R Tire Company proudly serves the Brake Repair needs of customers in Worcester, Ma, Sturbridge, MA, Spencer, MA, and surrounding areas.

Areas Served : Worcester, Ma | Sturbridge, MA | Spencer, MA | and surrounding areas