Dear C&R family,  

We are thrilled to announce that C&R Tire is now part of the Sullivan Tire family. Like C&R, Sullivan Tire is a local family-owned business. They were founded in Rockland, MA in 1955.  With the addition of the two C&R locations, Sullivan Tire will have 77 locations throughout New England to serve you wherever you are. I’m happy to say that I will be joining the Sullivan Tire team as well as many of the other C&R staff.  

Thank you for your patronage over the years.

My best always,

Jim Chew

Hi, I’m Paul Sullivan. We are excited and honored to be serving the Sturbridge and Worcester communities. C&R Tire has provided wonderful customer service for the past 75 years, and we certainly plan to keep that tradition!  You will continue to see many of the familiar faces at both locations, including prior owner Jim Chew.  

Please visit the Sullivan Tire website using the link below to learn more about us or to make an online appointment.

You can also call 877-592-TIRE for assistance.

We strive to treat every customer like family, and we welcome all of you to our family!


Paul J Sullivan 
Vice President, Marketing

Sullivan Tire Company

Celebrating 75 Years

Family owned, independent tire dealer trusted by generations of customers in Worcester County


During the life of your vehicle, you should expect to replace the brake pads and rotors at least once


Your vehicle’s starting and charging system is involved in regulating multiple electrical processes to start your vehicle's engine and keep it running.

Oil Changes

We know life is busy, so we make vehicle maintenance easy. We'll get you in, out, and on your way in a vehicle ready for the roads ahead.

Tires, Alignment & Rotations

Our tire rotation service involves changing the position of a vehicle’s tires in order to reduce massive tread differentiation between them.

Welcome to C&R Tire

C & R Tire Co. is a tire and auto repair shop with locations serving the Worcester and Sturbridge areas. Since our inception, our family-owned business has served generations of customers. Between our highly-trained and experienced team of customer service professionals and automotive technicians, you can be confident in the level of workmanship your vehicle will receive.

Our team offers expert information and honest advice, so you can make intelligent choices about your automotive needs. No one will pressure you to make a purchase. We will maintain a dialog with you regarding the service you'll be receiving and the associated costs. Our service center features quality, brand name products expertly installed by our highly trained technicians. We stand behind our service—now, and down the road.

Our mission is to provide every customer with the best possible service on every visit.

The C&R Team
who we are
Over 75 years in business

Our Services

Need Tires?

You’re in luck! You can easily search our tire inventory online through TireTutor. We carry an extensive selection of tires for all cars. All season, winter, performance, premium brands, you name it and we have it.

Our Current Promotions

We Carry The best BRands


Jimmy and Kevin were great as usual. I stopped and they took very good care of me in a very timely manner as they always do. I always refer family and friends to C&R

Todd S

Customer since 2010

I had two cars with mechanical issues at the same time. They fixed both quickly and at a very fair price. This is more than a tire store! Highly recommend for all your vehicle needs.

Brian C

Customer since 2011

I just brought the car in for A/C service, an oil change, and a check on the brakes/tires as I prepare to go back to the office. As always, C&R Tire provided first-class service. I appreciate being able to depend on them for my automotive needs.

Victoria B

Customer since 2011

As usual, the service was great! My winter tires are off, summers are on. The crew at C and R are friendly, they take the time to do every job right, but they’re also efficient. Thanks again!

Ian and Heather O

Customer since 2010

Location Hours

We're Open For Business

Sturbridge, MA
Monday - Friday: 7:30am to 5pm
Saturday: 7:30am to 12pm
Sunday: Closed

Get Directions

Worcester, MA
Monday - Friday: 8am to 5pm
Saturday: 8am to 12pm
Sunday: Closed

Get Directions

Our Wholesale Business

Wholesale Site