Dear C&R family,
We are thrilled to announce that C&R Tire is now part of the Sullivan Tire family. Like C&R, Sullivan Tire is a local family-owned business. They were founded in Rockland, MA in 1955. With the addition of the two C&R locations, Sullivan Tire will have 77 locations throughout New England to serve you wherever you are. I’m happy to say that I will be joining the Sullivan Tire team as well as many of the other C&R staff.
Thank you for your patronage over the years.
My best always,
Jim Chew
Hi, I’m Paul Sullivan. We are excited and honored to be serving the Sturbridge and Worcester communities. C&R Tire has provided wonderful customer service for the past 75 years, and we certainly plan to keep that tradition! You will continue to see many of the familiar faces at both locations, including prior owner Jim Chew.
Please visit the Sullivan Tire website using the link below to learn more about us or to make an online appointment.
You can also call 877-592-TIRE for assistance.
We strive to treat every customer like family, and we welcome all of you to our family!
Sincerely,
Paul J Sullivan Vice President, Marketing
Sullivan Tire Company
Celebrating 75 Years
During the life of your vehicle, you should expect to replace the brake pads and rotors at least once
Your vehicle’s starting and charging system is involved in regulating multiple electrical processes to start your vehicle's engine and keep it running.
We know life is busy, so we make vehicle maintenance easy. We'll get you in, out, and on your way in a vehicle ready for the roads ahead.
Our tire rotation service involves changing the position of a vehicle’s tires in order to reduce massive tread differentiation between them.
C & R Tire Co. is a tire and auto repair shop with locations serving the Worcester and Sturbridge areas. Since our inception, our family-owned business has served generations of customers. Between our highly-trained and experienced team of customer service professionals and automotive technicians, you can be confident in the level of workmanship your vehicle will receive.
Our team offers expert information and honest advice, so you can make intelligent choices about your automotive needs. No one will pressure you to make a purchase. We will maintain a dialog with you regarding the service you'll be receiving and the associated costs. Our service center features quality, brand name products expertly installed by our highly trained technicians. We stand behind our service—now, and down the road.
Our mission is to provide every customer with the best possible service on every visit.
You’re in luck! You can easily search our tire inventory online through TireTutor. We carry an extensive selection of tires for all cars. All season, winter, performance, premium brands, you name it and we have it.
Location Hours
Sturbridge, MA
Monday - Friday: 7:30am to 5pm
Saturday: 7:30am to 12pm
Sunday: Closed
Worcester, MA
Monday - Friday: 8am to 5pm
Saturday: 8am to 12pm
Sunday: Closed
Our Wholesale Business
Wholesale Site